The SEO industry uses the term “hat” to distinguish between the techniques and ideologies of different SEO companies. These “hats” are of three different colors- black, white and gray. Judging from the color of the hat of an SEO Service Provider, interested companies and websites searching for SEO services can make out whether the service provider employs proper and ethical or unethical methods in their strategies. This is a very significant step in getting familiar with the SEO Company that is to be hired for its services.
Black Hat SEO Companies
Black hat SEO Companies are known for using illegal SEO tactics that manipulate the search engines into boosting the rank of the website on the list of results. These companies, without doubt, provide the fastest results but the risks and uncertainties involved are definitely not worth it. The company’s website may end up crashing or being blacklisted by the search engine, if caught. These companies are rely heavily on automation strategies and leverage techniques to turn out a number of sites that are of poor quality and use inbound links from other sites, also known as link spam. Once the visitor has arrived to the website, the owner of the website compels the visitor to view a sales page of the products that is the main objective of the Black Hat techniques.
White Hat SEO Companies
A white hat SEO Company is one which pays more attention to creating quality content rather than getting hung up on SEO techniques. Technology and automation techniques take second place to the quality of the website. They write content with the purpose of attracting users, not search engines. These companies rely more on their impeccable content and advertising skills than on SEO techniques. The white hat companies realize that online marketing takes time to show results and do not try to hasten them through illegal methods and risky strategies. White Hat SEO Companies are able to get more inbound links from other websites, because their content is highly valued. On hiring a white hat SEO Service Provider, the company eliminates all risks of being barred from search engines due to unethical practices. Moreover, success is surely guaranteed in the results. DC SEO is one of the white hat SEO company, which gives quality services to their clients.
Gray Hat SEO Companies
The gray hat is probably the largest type of SEO Service Provider, with most of the SEO Companies falling under it. The category is a rather flexible one with no fixed definition to determine its range. These companies concentrate more on the various possible combinations of risks and rewards. Certain gray hat SEO services use a larger degree of unethical tactics to get the desired results, thus inclining towards the black hat companies. Others do use questionable techniques, but not to a large degree.
SEO Service Providers, the trustworthy, white cap ones, are a great help to companies and websites that require online advertising and brand promotion. Good SEO services can make sure that the website is ranked at the top of the search engine listings, without using unethical techniques, although it may take a good deal of time and money. However, the end results will be a guaranteed success.
Sorting through the Myths
There are a number of myths regarding the SEO industry in the minds of the laymen as well as of the amateur SEO specialists. One of them is that the search engine is the rival to their purpose. Good SEO Service Providers are aware that the search engine is only interested in laying out the sites with the most relevant data, according to the keywords entered. Hence, the only rivals to be concerned about are the other websites, and the only solution is to concentrate on making the website’s content better than that of the others. Another misconception is that submission of the website to a search engine is useful. It is undoubtedly a smarter choice to instead work on the data of the website.
SEO as an Advertising Tactic
The main motive behind using SEO services is to bring about the targeted traffic for a website. It is a common practice for Internet users to sift through results from top to bottom for the relevant site containing their desired information. Hence, it is only logical for the sites listed above to be the ones that luring in the maximum number of visitors. This is the reason why a successful online advertising campaign involves an SEO Service Provider, in most cases. Moreover, with SEO services, the website gets online visibility at all times, day or night. This increased brand awareness consequently leads to a boost in the sales of the brand’s products. Businesses can benefit from SEO in a lot of ways, be it to increase brand awareness, get sales leads or increase sales revenue. However, to ensure long term marketing success, the SEO techniques employed should be ethical.
When an Internet user enters certain keywords in the search bar of a search engine, several suitable results turn up to help the user find the information that is relevant to what he or she requires. SEO, an abbreviation for Search Engine Optimization, helps a website to be listed among the top results to attract more visitors to the site. This in turn increases the traffic of a website considerably. It is basically the process by which the visibility of a website on a search engine’s list of relevant results is made more prominent. The SEO may lead to a hike in traffic by targeting different types of search categories like image search, web search, video search and news search, among others, as offered by a specific search engine. Since an SEO is basically an online advertising strategy, a number of tactics like coding, editing its contents and HTML are used.
Getting Familiar with the SEO Service Provider
Nowadays, with the current neck-to-neck competition, advertising and brand promotion helps out a company significantly. As more and more companies are becoming aware of the importance of online marketing, the number of SEO Service Providers is also increasing at a tremendous rate on a regular basis. While choosing an SEO Service Provider, certain vital points must be kept in mind to make sure that the best option has been chosen.
The most important thing to consider is the price rate of the service provider. A predetermined budget must be kept in hand based on the company’s financial revenues, future income, marketing needs and other such factors. However, it is given that good services do not come cheap. For professional, reliable and efficient services, money should not get in the way.
Prior to deciding on a particular SEO Service Provider, it is important that the company browses its options elaborately to avoid any future hiccups that may come into play. Comparing these service providers is the best way to decide on the most appropriate one. There are several SEO Service Providers in the market today but only a handful of them are actually reliable and efficient enough to bring about a change for the company in the search listings. Special needs of the company should always be addressed prior to sealing the deal.
The company should never shy away from asking for recommendations and referrals from the SEO Services, for their previous work. Many fraudulent SEO services are making the rounds in the industry. Thorough verifications and in-depth background checks are always encouraged to make sure that the service provider is not a scam. Hence, only popular and tested services should be employed, despite the amount to be paid. Regular progress reports and performance analyses should be provided to depict the success of the SEO Services in accomplishing the desired results and stay updated on the company’s performance. These can provide an overview of the website’s potentiality.